You Deserve

 

YouDeserve2
You Deserve Landing Page
Branding (1 of 3)
Branding (3 of 3)

Video


Radio

 

Concept

This statewide campaign aims to deliver simple yet important reminders about healthy relationships as a means to raise awareness around what constitutes as domestic violence and sexual assault, particularly as it relates the LGBTQ community.

Objective

Increase awareness and understanding of domestic and sexual violence as it relates to the LGBTQ community, specifically among male-presenting, female-presenting, and elderly audiences. Educate and raise awareness of these issues, while also promoting newly expanded services of Fenway’s Violence Recovery Program across the Cape and Western Mass.

Components

  • Central, branded landing page, featuring additional info & ways to access services & help
  • Press release
  • Social media
  • Digital paid video advertising
  • Statewide radio spots
  • On-site flyers & business cards
  • Patient communications

Results

  • +1,700 radio spots over 4 weeks
  • +13,000 video views
  • Increase of 20 calls per month