Fenway Careers

 

Concept 

Fenway Health was looking to update  its existing print and digital recruitment efforts to better reflect the company as a world-class employer to prospective employees. This new direction aimed to help tell the organization’s story through its most important asset: its own people.  The direction for the new rebrand was decided — tell the stories of Fenway’s own people through pictures, profiles and quotes as a way to better illustrate the company’s culture, values and work life. 
  

Objective

Employ a new strategy to update existing print and online materials. Pivot the organization’s approach to recruitment from one focused solely on its career portal; to an approach that underscores the many ways in which Fenway proves to be a great place to work. Also develop an Employee Value Proposition (EVP) to serve as a guidepost for the organization’s recruitment processes moving forward.

Tactics

  • Market research on current trends & best practices in recruitment
  • Organization-wide survey polling employees on thoughts & insights
  • Additional staff interviews, along with selection of six employee features
  • Development of six new recruitment flyers, each featuring a different employee & color
  • Overhaul of Fenway Careers site